To do that, Mondavi called on Deutsch Design Works (San Francisco, CA) to create a label that epitomized class, heritage, and culture. Deutsch created a Caliterra brand image through the depiction of the Caliterra Winery’s century-old, landmark “mayten tree,” representing the rich Chilean soil and climate. For Arboleda, the same tree, executed in embossed gold foil, creates an ultra-premium look. “Both label designs reflect the impeccable quality of selected grapes from the finest vineyard estates,” says Barry Deutsch, co-owner of Deutsch Design Works. “Our challenge was to create a family look, yet differentiate the Caliterra varietal wines from Arboleda, the new, ultra-premium wine.” The foil-laminate labels are litho-printed by Bolling & Finke (Sonoma, CA) in five colors with an assortment of varnishes (gloss and matte).
Wine labels reflect high quality
The Robert Mondavi Winery, maker of premium Chilean wines Caliterra and Arboleda, wants its customers to know they are drinking a quality wine—even before they uncork the bottle.
Apr 30, 2001
Companies in this article
Machinery Basics
New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
Read More