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OFF THE SHELF - P&G pack has squeeze & sniff feature
Anne Marie Mohan describes Downy Unstopables, an in-wash scent booster packaged in a fun PET bottle that lets the consumer squeeze and sniff the scent while in the store aisle.
Jan 23, 2012
Machinery Basics
New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
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