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Private Label Smackdown: Creating personality for private-label brands
Comparing the retail shelf to a party with "varied personalities," Marcus Hewitt of Dragon Rouge advises, "Just because you're not the loud market leader in the world of brands doesn't mean you need to be a wallflower or a follower."
Sep 2, 2011
Machinery Basics
New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
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