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Canisters to rev up sales

Honeywell Consumer Products Group broke with tradition and selected what it calls a first-for-the-category composite can to package its FRAM® X2™ Extended Guard Oil Filters.

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Citing the need for a “self-selling” package, Danbury, CT-based Honeywell Consumer Products Group broke with tradition and selected what it calls a first-for-the-category composite can to package its FRAM® X2™ Extended Guard Oil Filters. Launched in August, the filters are shaking up the automotive aftermarket because they’re said to extend the interval between oil changes from 3ꯠ to 7ꯠ miles.

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