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Quaker Oats’ oat beverage

PepsiCo’s Quaker Oats division launched refrigerated Oat Beverage in three flavors in January with plans to quickly roll out nationwide.

Oat beverage from Quaker Oats hit store shelves in January.
Oat beverage from Quaker Oats hit store shelves in January.

The 48-oz multi-serve bottle is pasteurized, has a shelf life of 70 days, and has a suggested retail price of $4.29. According to www.bevnet.com, it’s co-manufactured and filled by Shamrock Farms in Augusta County, VA. Details on who supplies the container components is not available from Quaker. But the firm does indicate the bottle is made from 100% recycled PET and the full-body shrink-sleeve label is a floatable polyolefin that is also “recycle-friendly.”

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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report