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Unilever’s New Persil Capsules Lower Laundry’s Carbon Footprint

Unilever’s new Persil capsule and plastic-free container feature an improved sustainability profile while maintaining functionality.

Unilever's new Persil capsule containers are expected to prevent 6,000 metric tons of plastic from entering the waste stream annually.
Unilever's new Persil capsule containers are expected to prevent 6,000 metric tons of plastic from entering the waste stream annually.
Unilever

Unilever will soon launch a new Persil laundry capsule and container designed to add a dash of sustainability to the laundry cycle.

The new Persil capsules use a fully biodegradable membrane now made with 25% renewable materials, a Unilever release says. The brand claims it’s the fastest dissolving capsule on the market. They are selling under Unilever's Dirt Is Good brand, also known as Persil, Skip, OMO, and Surf Excel across global markets.

“We needed to strike the balance between a film strong enough to protect the liquid formulation that would also dissolve quickly and fully in cold and short cycles, ensuring consumers could use them with confidence in the most energy efficient washing machine cycles,” Dr. Keith Rutherford, Head of Global Innovation, Unilever Home Care R&D, says.

Features of the new Persil capsules and containers

The short and cold cycle-capable capsule design combines with a detergent formula using biodegradable and 65% plant-based active ingredients. That reduces the capsule’s carbon footprint by 16% and saves consumers up to 60% energy per wash.

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INTRODUCING! The Latest Trends for All Industries at PACK EXPO Southeast