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Cradle-to-cradle catches on (sidebar)

Who attended

Pw 14150 Coketalks

More than 30 people attended the cradle-to-cradle meeting held July 11 in Charlottesville, VA. The meeting was co-hosted by MBDC (the consulting firm of William McDonough and Michael Braungart, originators of the cradle-to-cradle concept) and the University of Virginia’s Darden School of Business, which provided the meeting facilities. The event was conducted and facilitated by GreenBlue, a new nonprofit founded to facilitate the adoption and implementation of the principles of cradle-to-cradle design.

Below is a list of companies and other interested parties represented at the meeting:







Starbucks Coffee Co.



Dow Chemical

DuPont Packaging

Klöckner Pentaplast



R.S.V.P., Inc.

Government and Trade Groups

Packaging Machinery Manufacturers Institute

U.S. EPA, Environmentally Preferable

Purchasing Program

U.S. EPA, Office of Solid Waste

U.S. Dept. of the Interior,

Office of Environmental Policy and Compliance

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