Cradle-to-cradle catches on (sidebar)

More than 30 people attended the cradle-to-cradle meeting held July 11 in Charlottesville, VA. The meeting was co-hosted by MBDC (the consulting firm of William McDonough and Michael Braungart, originators of the cradle-to-cradle concept) and the University of Virginia’s Darden School of Business, which provided the meeting facilities. The event was conducted and facilitated by GreenBlue, a new nonprofit founded to facilitate the adoption and implementation of the principles of cradle-to-cradle design.

Below is a list of companies and other interested parties represented at the meeting:

Packagers

Aveda

Coca-Cola

Hewlett-Packard