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Hai Robotics Announces New Structure to Its U.S. Leadership

With its revamped leadership structure, Hai Robotics USA will provide enhanced support to the rapidly growing North American market while meeting customers' demands and needs more effectively.

From left to right: Brian Reinhart, Brian Zheng, Richie Chen
From left to right: Brian Reinhart, Brian Zheng, Richie Chen

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Richie Chen, founder and owner of Hai Robotics, will assume the role of U.S. General Manager; Brian Reinhart, formerly the Vice President of Sales, Solutions & Marketing, will take on the role of Chief Revenue Officer; and Brian Zheng, formerly the U.S. General Manager, will advance into the role of Vice President of Operations.

When asked about the growing American market and Hai Robotics’ developing leadership structure to support it, Zheng explains, “Leadership is about adaptability and strategic thinking. Sometimes, changing a leadership structure can be the key to unlocking new opportunities and achieving greater success. As I transition from General Manager to VP of Operations, my focus remains steadfast on fostering collaboration between the U.S. and our global entities and driving increased investment in the US for Hai Robotics.”

With the founder of Hai Robotics taking on a direct leadership role for Hai Robotics USA, and the elevation of Brian Reinhart and Brian Zheng, the North American market is expected to take on more of a leading role in the direction and development of the company.

“I am excited to take the role as GM of Hai Robotics USA.” Chen stated. “The U.S. market is one of the most important markets for Hai. I look forward to working side-by-side with the rest of our American-based team to create the best value for our North American customers. We will also continue to develop and improve our industry leading ACR solutions based on the needs of this market.”

“This is a very exciting time for Hai Robotics USA. Our growing presence in the market, consistent order intake, and ever-growing network of customers, partners, and clients, demands the full focus and attention of not just our US group, but our Global Organization.” said Reinhart. “I'm very excited to work closer with Richie on the day-to-day operations of Hai USA, and alongside Brian Zheng as we further strengthen our coordination and collaboration with our Global HQ and other global entities. This new structure allows us to provide immediate reinforcement of our US operations while allowing us room to grow and scale in the short and mid-term, ever focusing on our customers, employees, and partners.”

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