Flexibles

Same package, different results

UK chain Sainsbury’s reports great success with milk in bags, while rival Waitrose discontinues same due to poor sales.

April 16, 2010

Materials: Page 431

Containers

OFF THE SHELF: Bausch + Lomb bottle echoes product qualities

Jim George describes an intriguing new PET container for Bausch + Lomb's renu multi-purpose solution for contact lens wearers.

April 15, 2010

Containers

PUMA's "Clever Little Bag"

Sports lifestyle company’s commitment to sustainability eliminates traditional shoe box.

April 14, 2010

Containers

Has the tube's time come in additional categories?

In Europe, vodka and energy drinks have emerged in tube packaging. In the U.S., now there’s sushi in a tube. Marketers are finding new uses for this versatile package form.

April 13, 2010

Protective/transport packaging

Kudos to kid-inspired cushioning creativity

Fifteen young inventors announced as semi-finalists in Bubble Wrap® brand cushioning’s 50th birthday.

April 13, 2010

Containers

New design, and a 40% sales boost, for Gentleman Jack

Brown-Forman increased sales 40% for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey by broadening the brand's appeal beyond its primary market of 25- to 34-year-old white males.

April 8, 2010

Flexibles

OFF THE SHELF: Award-winning 2-compartment package

The winner of the Highest Achievement Award in this year's Flexible Packaging Association competition is a dual marinade-and-meat pack. Editor Pat Reynolds puts it through the paces in this Off The Shelf Video.

April 8, 2010

Containers

Karl Lagerfeld designs Coca-Cola Light bottle

Los Angeles Times image section reports on French limited-edition design.

April 8, 2010

Flexibles

It's always been done that way!

Is there a phrase or saying that absolutely drives you crazy? For me it is “It’s always been done that way.”

April 3, 2010

Flexibles

Redesigned mousetrap takes category to new level

As the Scotts Co. designed an improved mousetrap, it also issued this challenge to its creative team: Design a package that is on a par with the new product.

April 3, 2010

Containers

Soft Scrub extends brand by changing cleaning behavior

Are you looking to create a brand extension?

April 3, 2010

Flexibles

Blister packaging

Pentapharm® kpVantage™ polyester films for pharmaceutical blister packaging from Klöckner Pentaplast can be used as mono films for pharmaceuticals requiring low moisture barrier or they can be integrated into barrier structures for products that require more protection from moisture and gas.

April 2, 2010

Filling/capping, liquid & viscous

Juice maker finds sweet success in new label, applicator

A new polyolefin film label with a 50% shrink ratio and a new roll-fed sleeve labeler with laser welding capability helps Italian juice maker extend product quality to packaging.

April 1, 2010