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Pw 2597 0 5 Ltr 24 Pk Ltwt 3 Sided Tray 2
Flexibles
Water bottler loses a panel, gains an edge
A new secondary packaging design that uses a three-sided tray for bottled-water multipacks provides cost and sustainability benefits for Premium Waters.
January 4, 2011

Labels: Page 37

Labels
Parfait cups get 'gravure-quality' labels
Tampa, FL-based B.C. Bundt’s “Walk Away Parfaits” are decorated with attractive full sleeve shrink labels made of PVC and printed with UV-cured inks in up to six colors.
January 4, 2011
BC_Bundt
Coding, Printing & Labeling
Label applicators keep Gatorade in motion in Mexico
Four new sleeve applicators at two PepsiCo Beverage Mexico plants accommodate high-speed, quick-changeover requirements.
January 3, 2011
Pw 210017 Thumbnail 2 4a5bbc20 V1
Labels
HDUV delivers an eye-catching label
McDowell Label has launched HDUV 4.0, which it calls the latest generation of an all-encompassing printing process based on an entirely digital work flow. McDowell has partnered with EskoArtwork by investing in revolutionary prepress solutions.
December 15, 2010
Pw 2663 Weblemi
Labels
OFF THE SHELF: Packaging in the baking aisle
Jim Butschli reports on novel approaches to packaging that he's been noticing in the supermarket baking aisle.
December 10, 2010
Pw 209412 Thumbnail 2 69c59005 V4
Labels
Printing gives distinction to new Sam's Club tequila
Eye-catching graphics that convey traditional Mexico, printed with a special UV technique, give the Calle Azul brand visibility in the spirits aisle.
December 8, 2010
Calle_Azul
Labels
Cenveo acquires Gilbreth Packaging Solutions
Cenveo, Inc. announced that through its subsidiaries, the company has acquired Impaxx, Inc., the sole owner of Gilbreth Packaging Solutions, Inc., from affiliates of Aurora Capital Group, a Los Angeles private equity firm.
December 5, 2010
Coding, Printing & Labeling
Paper pallets
Paper pallets vie for their own niche.
December 2, 2010
Sterling Anthony, CPP
Labels
Innovation and a great label deliver brand experiences
Classens Cartils’ Rik Olthof explains that experiences, delivered through packaging, are essential to hooking today’s busy and information-overloaded consumer.
November 30, 2010
Labels
Appletiser achieves the right bottle and the right label--and a 14% sales increase
Appletiser, a South Africa-based premium, nonalcoholic beverage brand, conducted extensive research of its consumers over three continents, and the results led to a new glass bottle with an engaging pressure-sensitive label—and produced a 14% sales increase without compromising production line speeds.
November 29, 2010
Pw 2720 Appletizer
Labels
Savvy marketers are leaning on value-added labels
Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.
November 28, 2010
NO-LABEL LOOK. New eight-color labels for Jarritos provide more creative freedom to enhance the product image and improve brand
Flexibles
Eye tracking validates the sizzle in bacon's new label
Eye-tracking research can validate the emotional cues of a label design before an expensive investment is made to bring a new package design to market.
November 28, 2010
Pw 2736 Wright Bacon R
Labels
Big boost from POD labels
November 27, 2010
Pw 2755 Winter Sausage
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