Cartoning

Video cassette packaging hits fast forward

Semi-automatic labeling, cartoning and shrink wrapping of video cassettes just couldn't keep pace with Provac's rapid growth. New equipment was the answer.

June 30, 1998

Labels: Page 122

Flexibles

Brewers tap holographic effects

Two brewers are adding holographic effects to their packaging to entice consumers at retail: Miller Brewing, Milwaukee, WI, has redesigned its Magnum malt liquor to include a label with a psuedo-holographic look, and Coors Brewing Co., Golden, CO, is launching a summer promotion for Coors Light that incorporates holographic packaging.

June 30, 1998

Coding, Printing & Labeling

New label takes bottle from nostalgic to novel

Briar's U.S.A., the South Brunswick, NJ-based maker of old-fashioned, alternative sodas, has given its 12-oz glass bottle a contemporary makeover with a label redesign.

June 30, 1998

Flexibles

Fresh French soup takes shrink-film label

Boldly decorated and full bodied, shrink-film labels have captured beverage marketers in a big way. Now Soup Ideale, a soup manufacturer in Saint Laurent, Blangy, France, is using a shrink-film label for 1-L bottles of fresh, refrigerated soup in high-density polyethylene bottles.

June 30, 1998

Labels

Miller brews new looks for Lite

Milwaukee-based Miller Brewing has introduced what it claims is the first major packaging redesign for Miller Lite since the brand's 1975 debut. In June, Miller Lite bottles hit store shelves across the U.S.

June 30, 1998

Flexibles

Have you ever been Gatorade Experienced?

Designed by the same firm that gave us the ergonomically correct computer mouse, the latest bottle from Quaker Oats' Gatorade Co. is known as the Ergonomically Designed Gatorade Experience, or E.D.G.E.

June 30, 1998

Labels

The incredible power of shrink packaging

Shrink packaging of bottles, jars, cups and other rigid containers has amazing product merchandising and protection powers. While assuring the wholesomeness of food and beverages contained, shrink packaging can also transform a container frog into a packaging prince.

May 31, 1998

Coding, Printing & Labeling

Packaging power prominent at HBA Global Expo '98

The power of packaging in marketing cosmetics and personal care products will be a major theme at this year's HBA Global Expo '98, June 8 to 10 at New York's Jacob Javits Convention Center.

April 30, 1998

Coding, Printing & Labeling

Rectangular Spam cans upgrade to BOPP labels

For those of us who can remember the 1950s, being "spammed" has taken on new meaning. This is not something that affects the twentysomething and younger crowd much.

April 30, 1998

Conveying & accumulation

Corner-wrap labeling without the wrap

A pair of easy-to-use adjacent-panel labelers each relies on one applicator arm to apply two separate labels, reducing material costs compared to corner wrap labels.

April 30, 1998

Coding, Printing & Labeling

Irradiation labeling, or not?

As FDA considers new labeling requirements for irradiated foods, a recent consumer study shows that while nearly half of those surveyed accept the term irradiation, more of them (55%) preferred the terms "cold pasteurization" and "electronic pasteurization." The study was commissioned by the Food Marketing Institute in collaboration with the Grocery Manufacturers of America, National Restaurant Assn., and American Meat Institute.

April 30, 1998

Filling/capping, liquid & viscous

A good year for wine labels

Reflecting a surge in the wine industry, wine labels take precedence at recent awards competitions.

March 31, 1998

Coding, Printing & Labeling

Donnybrook over spring brooks (sidebar)

Putting the squeeze on fresh fruit juice

March 31, 1998