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OFF THE SHELF: Labeling makes drinks stand out

Anne Marie Mohan demonstrates how colorful full body shrink sleeve labeling is making these beverages leap off the shelf and into the consumer's hands.

Anne Marie Mohan

Jul 14, 2011

Do you have a package that you think would be interesting for Off the Shelf? Send it to the editors for consideration at:

Packaging World Magazine
ATTN: Off the Shelf
330 N. Wabash Ave., Suite 2401
Chicago, IL 60611

Minute Maid

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The ‘Polka King of the Midwest’ from 903 Brewers took top honors in Quad’s eye-tracking study, thanks to its bold illustrated face and playful packaging—proving that character-driven visuals can stop shoppers in their tracks and boost shelf appeal.

Beer Label Lessons: A Masterclass in Visual Engagement

Compostable Capsules for Nespresso Original Line Systems

The updated packaging is expected to replace around 600 tons of virgin plastic annually.

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Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.

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Packaging World July/Aug 2025

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