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Shrink-sleeve label helps launch ZUN energy drink

PETG label curves to the proprietary rocket-shaped PET bottle, which launched in the Denver area.

ZjN_energy_drink
ZjN_energy_drink

The Fuzzee Bee Beverage Co. is employing packaging to help lift sales for its new brain-boosting energy drink ZŪN (rhymes with moon). Specifically, the PET patent-protected rocket-shaped bottle is decorated with a Pure Affinia™ PETG shrink-sleeve label, printed by Printpack.

The five-color label, printed flexographic, provides distinction, with an all-black background designed to make a strong visual impact to help lead customers to associate the bottle with the brand. The label shrinks to the curves on the bottle, which tapers more than 75% at the top.

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