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Baby Dove's new bundle of joy

A gift pack from Baby Dove uses a clean, white basket that is perfect for store-shelf display and doubles as a collapsible, reusable, and portable storage container for new parents.

The custom-made gift basket holds a number of baby bath products as well as a winged, dove-shaped towel.
The custom-made gift basket holds a number of baby bath products as well as a winged, dove-shaped towel.

Unilever has introduced the parent-friendly Baby Dove Complete Care Baby Essentials Gift Pack, featuring a flexible, reusable basket holder containing multiple baby bath products, that promotes Dove’s brand identity both through the basket design and, in the larger pack, a winged “dove-shaped” baby towel. The project was a collaboration between Unilever, co-packer Menasha, and promotional packaging specialist Supremia International.

Supremia’s role was one of strategic guidance and included conceptualizing, developing, and executing the design and manufacturing of the basket, which comes in two sizes. The team’s challenge was to satisfy Unilever’s desire for a basket in line with the Dove brand’s clean, mostly white appearance that also was utilitarian, portable, and reusable. The basket had to be durable as well, in order to serve the dual function of vehicle for store-shelf display and collapsible, reusable, storage container for parents at home.

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