Italian food company Bertolli has expanded its pasta sauce portfolio with the new Bertolli Riserva line, which pairs fresh, artisanal ingredients with elegant packaging to create a “super-premium” brand. Dressed in a black label with a gold seal, the Tuscany-inspired Riserva brand clearly stands out on shelf as a step above traditional red sauces.
“With the growth in the super-premium sauce category, Bertolli had the unique opportunity to leverage its equity to build a new sub-brand in this growing space,” says Rebecca Smith, Senior Marketing Manager of R&B Foods, maker of Bertolli-brand sauces. “Bertolli Riserva provides consumers with a unique pairing of select ingredients to elevate the taste of any meal.”
Smith adds that consumers are looking for fresh ingredients prepared in the simplest way; Riserva marinara sauce starts with tomatoes, imported Parmigiano-Reggiano cheese, and extra virgin olive oil, and adds specialty ingredients such as sweet caramelized onions, white truffle oil, and porcini mushrooms. There are no artificial flavors, colors, or preservatives in the Riserva line.
