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Mexican-food chain restaurant launches100% rPET container

Rubio’s announces slew of sustainability-related initiatives, including the launch of the first Bottle Box 100% rPET foodservice container.

Rubio's
Rubio's

Rubio's Fresh Mexican Grill has become the first restaurant chain in the country to use the new 100%-recycled post-consumer PET Bottle Box™ container. This month, Rubio's is rolling out a new Bottle Box salad bowl, the first custom-made product designed by Direct Pack, Inc. and manufactured by Global PET using a true bottle-to-box recycling process.

Headquartered in Carlsbad, CA, Rubio's operates, licenses or franchises more than 195 restaurants in California, Arizona, Colorado, Utah, and Nevada. The new packaging is just one part of a comprehensive new plan for eco-friendly practices http://www.rubios.com/socialresponsibility/environment that Rubio's has unveiled. Other packaging-related initiatives include:

• The expansion of in-store recycling

• Reusable Rubio's a-Go-Go Catering bags

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