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Custom bottles boost promotion

Custom packaging played a key role in the success of a recent hair-care product promotion by Matrix® Essentials of Solon, OH. The firm's Vavoom(TM) and Systeme Biolage® professional salon hair-care product lines were offered in a special 250-mL promotional size.

Pw 26353 Cuspacplaa 10

"This size works well because it is useable both in Europe and the United States," says Kimberly Mason, senior packaging technologist at Matrix Essentials. Silgan Plastics Corp. (Chesterfield, MO) extrusion blows the custom round bottles in matte black high-density polyethylene for the Vavoom line and in white ultragloss HDPE for Systeme Biolage. Both bottles contain 50% post consumer resin. Kaufman Container (Cleveland, OH) supplies the bottles to Matrix Essentials and screen decorates them as well. Injection-molded polypropylene snap top closures from Sunbeam Plastics (Evansville, IN) top the containers.

Check out new technology from 2,500+ packaging & processing suppliers
PACK EXPO International is where you can discuss real-world problems with experts and land on innovative ideas. Discover every new packaging and processing trend, see machinery in action and learn sustainable solutions from experts.
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Check out new technology from 2,500+ packaging & processing suppliers
New e-book on Multipacking and Case Packing
Read how to extend the life of your case packing equipment and best practices for efficient shrink bundling operation. Plus, learn the differences between wraparound & regular slotted containers.
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New e-book on Multipacking and Case Packing