An industry leader in custom-die-cut, photodegradable, low-density polyethylene multipack carrier systems for cans and bottles, ITW Hi-Cone (www.hi-cone.com) is perpetually researching new ways to improve carrier design and application efficiencies and tap broader marketing opportunities for its customers.
ITW Hi-Cone runs continuous webs of carrier rings for various multipack counts. For its more traditional multipack carriers, the company had been using small, wipe-on labels, with the labeling head mounted to operate in conjunction with an ITW-made unwind/rewind/inspection system. But throughput speeds and label positioning consistency were lagging behind the company’s objectives. In addition, the label space on the ring carriers was limited in terms of its ability to allow the inclusion of promotional information.
MPC flexes marketing muscle
The Merchandising Panel Carrier (MPC) system is an innovative approach to multipack carrier labeling that allows marketers of multipacks much greater latitude in carrier ring labeling. When ITW Hi-Cone was developing this new, broad-panel carrier labeling concept, CamTron Systems, Inc. (www.camtronsystems.com), an authorized distributor of Label-Aire (www.label-aire.com) labeling equipment, was at the ready to assist in finding the optimum labeling equipment to accomplish the task.
Mike Ahern, president of CamTron, personally contacted ITW Hi-Cone and established a communications link between Label-Aire and ITW. It was determined that the Label-Aire 3135 Wipe-On labeling system would be highly functional in terms of both application speed and placement accuracy for MPC applications, which involve pressure-sensitive, single-ply labels up to 5-in. long. These labels can bear a variety of product information, such as brand names, bar codes, and special sales promotional messages, including fanfolds and instantly redeemable peel-off coupons.
As ITW Hi-Cone plant manager Mike Small explains, “Our customers are free to design the label artwork. The particular label template determines the area available to develop artwork. We recommend keeping the layout simple and uncluttered. But we can offer new latitude and flexibility with the larger label panels, making the overall package more attractive and alluring on the store shelf.”
