Tea Forte® has presented its new custom look, designed to enhance its position as a luxury lifestyle tea brand. Known for its opulent approach to the world’s second most consumed beverage, the company’s new narrative includes a rebirth of a cleaner, contemporary logo and a more elegant sensory package design with continued curated collection stories.
“Innovation and the marriage of quality and design has always been an over-arching cornerstone and narrative provenance of Tea Forte, but our evolution takes this to a further stratum,” says Tea Forte Chief Creative Compass Stuart Avery Gold. “While we have always been front of mind about the very highest level of quality and aesthetics, which helped Tea Forte to define and occupy an upper echelon prominence in the space, this new initiative is intended to immerse the consumer even further into an engaging and experiential tea experience.”
Jan Hoorntje, CEO of Tea Forte, says that the brand had already accomplished a certain status value, but methodical attention to stylized design and aiming for the finest quality has continued to redefine the staid legacy of tea to a more contemporary experience for the Millennial generation, which has started to turn to tea over coffee.
