Russian toothpaste carton goes 'green'

After inquiring, all the packaging information made available was that the “package is made of standard cardboard using up-to-date, standard European equipment for making oral care products.” A press release addressed the package’s design, saying, “The toothbrush package is decorated with three fragments of paintings by Wassily Kandinsky, [a] Russian famous abstract painter. The design of toothpaste Bionica Whitening is made in the best traditions of Japanese art school, implement[ing] the eco-style and point[ing] to the excellent effect of the product.”