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GSK's new Sensodyne pack bubbles with tactile feel

Oral care packs utilize a 3D feature that simulates the effect of looking at a life-like model of a tooth, close-up images that describe product benefits, and a bevelled carton edge.

Sensodyne
Sensodyne

Chesapeake Pharmaceutical and Healthcare Packaging has helped to develop a range of striking packs for GSK’s global launch of its new Sensodyne Repair & Protect oral care product. The packs, which are the result of close collaboration between Chesapeake, GSK’s internal packaging design team and API, incorporate 3D bubbles designed to be so intriguing you feel compelled to touch the carton.

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