Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.

Case packer provides Bacardi with rum on the run

A new case packer helps Bacardi Bottling package 10-count cartons of 50-mL rum miniatures into corrugated shippers.

Ten 50-mL rum bottles are packed in an open-ended, neck-through paperboard carton to secure the bottles during case packing and
Ten 50-mL rum bottles are packed in an open-ended, neck-through paperboard carton to secure the bottles during case packing and

Bacardi Bottling in Jacksonville, FL, bottles all domestic Bacardi rum for the U.S., as well as for some overseas markets. A portion of Bacardi Bottling’s business involves packaging miniature 50-mL polyethylene terephthalate bottles sold on major airlines and in liquor stores across the country. These bottles are filled, capped and placed in 16-pt SBS 10-pack cartons.

Until a year ago, Bacardi had been using a case packer that was only capable of packing 10-count round bottles of two rum flavors, light and dark 1862. The other flavors, Limón, Spice and Select, use oval- or rectangular-shaped bottles. Those 10-packs are either larger or smaller than the round-bottle 10-packs. Limón, Spice and Select had to be manually case packed.

This setup was becoming more and more inefficient due to an increase in the number of bottles to be packed and the high labor costs inherent in hand-packing, says Keith Prouty, plant engineer at Bacardi. It was clear to Prouty that the company needed to find a more versatile case packer that allowed for easy changeover to accommodate the differently sized 10-packs.

Versatility is key

From the beginning, Prouty knew he wanted a case packer from R.A. Pearson (Spokane, WA). “We talked to different companies that use Pearson machines, and everyone spoke highly of the company,” he says. “We went with [Pearson] because of the equipment’s reliability and its reputation in the marketplace.”

The model selected by Bacardi was a VersaPack™ VP-35 case packer. Prouty says he test-ran every 10-pack dimension on the VersaPack at Pearson’s Spokane headquarters before the machine was shipped to Bacardi’s plant in Jacksonville. “When we brought it back, we had few adjustments to make,” Prouty says. “We set up the machine, started it up, and it ran fine.”

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability