Henrik Jensen, Managing Director of Christiansen Print, and Founding Board Member of Digital Pack spoke at Digital Print for Packaging in Berlin recently about the new network and its goals for the future.
Henrik Jensen, Managing Director of Christiansen Print, and Founding Board Member of Digital Pack
Jensen said that Digital Pack is “dedicated to brand’s success through digitally printed graphics packaging and displays; speed, efficiency and agility for successful marketing and supply chain outcomes; and, quality and performance through HP inkjet technology, water-based inks, and software.”
The goals of the association include making digital print easier and better for brands; establishing digital best practices for assurance of supply (in areas of digital workflow, color management and press optimization); and, connecting brands with reliable digital print suppliers (while providing education, case studies and project collaboration).
Jensen said this ability to scale regionally and globally through the network will allow assurance of supply and consistency of quality across digital suppliers, including simplicity, speed and agility in ordering. “If I use digital in the US and I have the same project in Europe,” said Jensen, “I absolutely want to insist on it being exactly the same.”
