Paola Appendini, CPP

Smiling woman in brown jacket and white top, standing in garden setting
Package Design
Agile Innovation: The Case for Killer Hypotheses
Agile packaging innovation replaces slow, linear development with rapid prototyping and hypothesis-driven learning, helping CPGs test critical assumptions early, reduce risk, and bring consumer-ready packaging to market faster.
January 7, 2026
Designer sketching geometric packaging prototype with paper models and design drawings
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