Justin's, a rapidly expanding player in the organic, all-natural nut butter and confections categories, has transitioned to 100% post-consumer recycled PET for the16-oz jars used for its seven varieties of nut butters. With the help of supplier TricorBraun, Justin's nut butters have been relaunched in jars made with PCR from Alpha, complying with its commitment to reduce its environmental footprint on the natural environment.
"I feel that we have an obligation to be the best stewards of our natural environment as we can by delivering a high-quality product both inside and out. Switching to PCR plastic for our jars is a great step forward for us," says Justin’s founder and CEO Justin Gold.
The redesign of the new jars reduces the amount of material used by 25% and eliminates the production of new plastic altogether. Also, with every pound of recycled content used in Justin's jars, both energy use and greenhouse gas emissions are significantly reduced by more than 70%, according to the company. Jar lids are supplied by Phoenix Closures.
Justin's was recently awarded a Responsible Packaging Award for its efforts by the Responsible Packaging Project.