Industries: Page 304

Labels

Dynamic, offset-printed pressure-sensitive labels combine visual intrigue with strong tactile feel

Looking to establish its wine as a premium brand, while capturing the consumers' attention at retail, Caliza Winery turned to WS Packaging Group to accomplish the task of printing a label design that called for a combination of technically demanding printing techniques and features, including heavy de-bossing, scuff varnish, and distinct modern colors.

May 12, 2011

Sustainability

Convertible clamshell for McDonald's earns top AmeriStar Package Award

Creative pack for McDonald’s wins ‘Best of Show’ while a bag-in-box for automotive fluids takes sustainable packaging honors at the 2011 AmeriStar Package Awards competition.

May 12, 2011

Sustainable Packaging

Packaging's role rockets into outer space

A recently published article indicates that as the duration of NASA shuttle missions lengthens, pharmaceutical packaging will gain importance in astronaut safety and health.

May 10, 2011

Cartons and boxes

Twang Beer Salt rises above beer cooler chatter with new clip strip

Looking for a way to cut through all the promotional noise within the beer cooler aisle while increasing product visibility, display functionality and sales, Twang Partners LTD turned to WS Packaging to create an innovative point-of-purchase display for its line of Twang Beer Salt. WS Packaging created a fully recyclable, long service-life display strip that conveniently attaches to a beer cooler door.

May 10, 2011

Labels

New square bottle, with shrink sleeve label, adds an edge to bottled water brand

TalkingRain Beverage Company created a stronger brand presence on- shelf for its ActiVWater® brand with new square bottle, full-body shrink sleeve label, and package redesign. Printed with metallic inks, the new label design has easy-to-read graphics, bold flavor-specific colors, and displays well at retail.

May 10, 2011

Labels

Digitally printed, pressure-sensitive labels convey brand personality of Carmella's Italian Bistro

Carmella's Italian Bistro chose cost-effective, digitally printed labels for launching its retail brand. Drawing inspiration from the pure authenticity of its homemade sauces, where heritage, pride and family are signature brand cues, it effectively conveyed its brand messaging using a textured, natural white material that offers visual depth and a tactile feel.

May 10, 2011

Cosmetics/Personal care

Packaging drives Naturopathica® Holistic Health re-branding effort

Naturopathica® executes a new packaging strategy with digital and litho printing, and extended-text labeling. The re-branding effort for the ECOCERT-certified beauty products line is built on strong graphics cues and includes bilingual copy.

May 10, 2011

Sustainability

Know when to fold 'em

The folding carton ushered in the modern packaging age and remains a diverse option for many product categories.

May 10, 2011

Blisters/clamshells/thermoforming materials

GlaxoSmithKline solves label challenge with on-pack coupon on narrow blister pack

See how GlaxoSmithKline solved a difficult over-pack labeling challenge by swapping out a pressure-sensitive label for a WS Packaging on-pack coupon to cross-merchandise another product.

May 9, 2011

Dairy

Private-Label Smackdown: Tesco takes on name brand yogurts

Jonathan Ford of international design agency Pearlfisher with studios in New York and London takes a look at cues such as color logotype and product photography in comparing Tesco's private-label yogurt brand with a variety of national U.K. yogurt products.

May 9, 2011

Secondary Packaging

Pallet handling, wrapping get an upgrade

Automated stretch wrapping machine and low-profile chain conveyor system smoothly deliver securely wrapped loads without operator attention.

May 9, 2011

Bag/pouch fill/seal (pre-made bags)

Bagger offers vacuum, gas flush options at sealing station

The Bingo Bagger XL from WeighPack handles bags with widths of 16-20-in. and bag lengths of 14-24-in., and operates at speeds up to 25 cpm.

May 9, 2011