Cosmetics/Personal care

Shape as brand message form leaves competitors in the dust

Shelf Impact! has been talking to a lot of package-design consultants who track trends such as the use of color and shape, and the consensus is that more brand owners are beginning to “get it” about using shape not just for shape’s sake, but to work holistically with graphic elements to convey brand meaning.

October 4, 2008

Cosmetics/Personal care: Page 57

Filling/capping, liquid & viscous

Taking aim at OEE

Is your company on-target with your OEE program? If not, you may want to reconsider.

October 4, 2008

Closures

Dawn's dual-product package differentiates brand

Packagers unwilling to invest in innovative, smart packaging will be the ones whose products are left on the shelf, advises smart packaging consultant Dr. Paul Butler.

October 4, 2008

Sustainability

Smart's light still burns bright

Smart packaging thrives, with innovations that drive greater brand marketing and product communication, as well as enhance product quality and safety.

October 4, 2008

Controls & Machine Components

Keeping motion and logic separate

This builder of liquid filling machines maintains its belief in a motion controller that is separate from the PLC that governs a machine’s logic.

October 4, 2008

Coding, Printing & Labeling

New law tries to wake up sleepy commission

When is a regulatory agency not a regulatory agency?

October 3, 2008

Secondary Packaging

Fishing for customers

Ronnie Wrenn waits patiently for retailers and consumers to catch on to fresh, never frozen case-ready seafood from his company, Fresher Than Fresh, which provides its products in modified-atmosphere packaged overwrapped trays (see www.packworld.com/casestudy-26065)

October 3, 2008

Flexibles

Tanning line saturated in 360-deg color

Full-body shrink-sleeve labels adorn slender-neck bottles to create a stir.

October 2, 2008

Cosmetics/Personal care

Lessons learned from misdirected OEE strategies

Several suggestions on where not to look for OEE improvements.

September 29, 2008

Cosmetics/Personal care

Innerpacks solve distribution need for smaller count packs

Arpac Shrink Bundlers replace high cost chipboard sleeves or trays with shrink film. Manufacturers like the ability to send smaller count packs from Distribution Centers to local stores. See video.

September 17, 2008

Sustainability

ELAU addresses machinery at Sustainable Packaging Forum

It’s far too easy to forget the critical role of packaging machinery to achieve sustainability initiatives. Is there a collaboration gap?

September 14, 2008

Sustainability

Victoria's Secret tackles sustainability

“The key is recycling"—a candid view from LabelExpo.

September 11, 2008

Cosmetics/Personal care

Stunning graphics enhance the treasures on beverage cans

Razor-sharp graphics are among a brand marketer’s best assets in creating the “wow” factor on packaging to boost product sales.

August 31, 2008