Tanning line saturated in 360-deg color

Full-body shrink-sleeve labels create stunning swirls of color for a new line of Body Drench tanning products from American Intl. Industries, Los Angeles. Created to accelerate tanning in the tanning bed or from the sun via five crème formulations, N'Dulge was introduced last year in tanning supply stores and salons in a unique, bell-shaped bottle with a long, slender neck and a locking pump dispenser.

Graphics for the product, which are "a happy medium between a whirlpool effect and a target," according to Body Drench brand manager Morgan C. Kaptain, were designed in-house by Body Drench designer Tony Lomeli to convey indulgence. "Ideally," says Kaptain, "the design should speak to you from the shelf and draw you in."

Seeking differentiation from other similar-shaped tanning-product packages, American Intl. Industries selected the shapely bottle design from among M&H Plastics' (www.mhplastics.com) stock containers. Notes Kaptain, with its long neck, the 13.5-oz polyvinyl chloride bottle for body lotions provides an easy grip when pumping, while the 4-oz version for N'Dulge face cream "fits perfectly in the palm." Locking pumps, in 20/415 and 24/415 versions for face and body products, respectively, are supplied by SeaCliff Beauty Packaging & Laboratories (www.seacliffpackaging.com).