Recycling

Shelf impact

October 31, 2009

Cosmetics/Personal care: Page 51

Beverage

Wins and losses at the shelf: What drives purchase intent?

10% of package redesigns spike sales and 20% spur declines. What do the winners have in common? They create visual disruption and entice shoppers to reconsider a brand.

October 31, 2009

Labels

Is "smart packaging" just a dumb idea?

Just to be clear, there’s “dumb” packaging (just a box, no matter how pretty the graphics), “self-aware” packaging (with Electronic Article Surveillance/EAS tags), and “smart” packaging (with RFID tags).

October 29, 2009

Cosmetics/Personal care

French package redesign sparks increased sales...

October 28, 2009

Beverage

Risks and Choices for this Year's Flu and Cold Season Safer Medicines are a Real Option

Doctors and public health officials agree that the most important and effective way to reduce the problems caused by this year's flu and cold viruses is by washing hands more frequently.

October 28, 2009

Beverage

Rexam appoints Eric Soubeiran as Director, Marketing and Innovation, Personal Care Division

In this role, Soubeiran will lead worldwide initiatives to develop and support products in the Division’s core markets – Cosmetics, Toiletries and Household Care.

October 23, 2009

Flexible packaging

Honey in a tube? Probably not in the USA

German package puts slightly flavored honey in metal tube.

October 23, 2009

Sustainability

KW Plastics: Caps off to Aveda's PCR use and material collection program

September 30, 2009

Flexibles

'Game-changing' green innovations win Greener Package Awards

The first-ever Greener Package Awards prove that sustainable packaging has hit the mainstream, with innovations that promise to change the face of packaging forever.

September 30, 2009

Cosmetics/Personal care

Private label "grows up" for beauty salon market

Once thought as low cost alternative to national brands, private label partners allow salon owners to launch personalized brands, extending their marketing identity.

September 29, 2009

Cosmetics/Personal care

Sound off!

September 3, 2009

Cosmetics/Personal care

Kit package helps patients recover

New XTRAC® Laser Post-Procedure Kit is sold to doctors, who sell the treatment kits to their patients.

August 30, 2009

Contract Packaging

Estée Lauder strives to simplify the complex

New directives include sharing information between brands. This integration of ideas will improve contract manufacturing and packaging for the beauty care giant.

August 5, 2009