Cartons and boxes

Channeling ‘The Wizard of Oz’ effect

Just as Dorothy moved from a black-and-white world to a color one in The Wizard of Oz, so too does a new audio product transform inexpensive headphones into high-end audio equipment—a transformation captured in vivid, vibrant full-color packaging.

April 3, 2016

Consumer packaged goods: Page 28

Household/Automotive

Multi-component bottle delivers new product experience

A custom package for Prestone’s stop-leak auto product line keeps active ingredients separate until use, for better product performance and greater consumer engagement.

February 13, 2016

Blisters/clamshells/thermoforming materials

Headlight pack redesign enhances shoppability

GE Lighting redesigns the structure and graphics of the blister packs for its premium headlight brand, making consumer selection easier and maximizing retailer selling space.

February 7, 2016

Flexibles

Seventh Generation Introduces Recyclable, Flexible SUP

The new pouch is a multilayer PE structure that provides functional and aesthetic advantages comparable to a mixed-material structure, but solves the recycling challenge.

January 16, 2016

Flexibles

Grass seed stands up, and out, on shelf in cube-shaped pouch

For a new hi-tech grass seed product, Mountain View breaks from the standard layflat bag, using a cube-shaped flexible pouch that offers shelf impact and greater efficiency.

January 11, 2016

Labels

UniPak solution adds value

Belgian household products company Peritus Brands is deploying a special package while running a promotional campaign for its Blan White bleaching powder.

January 8, 2016

Plastics/resins

Green cleaning products rebrand

Earth Friendly Products replaces outdated packaging for its cleaning products with a sleek new bottle and graphics that convey the emotional benefits of the brand.

December 28, 2015

Plastics/resins

New packaging for engine additives leads to greater sales

Vehicle lubrication products company redesigns its packaging with improved functional and aesthetic benefits to secure its market leadership, capture new markets, and launch online sales.

December 21, 2015

Containers

Turtle Wax ‘puts the awesome back’ into car care

Turtle Wax Europe revamps the packaging for 600 products, modernizing the brand and using cues that appeal to both men and women who care about their cars.

December 19, 2015

Consumer packaged goods

3M’s ‘4 in 1’ package wins WorldStar Award

TricorBraun design includes Spackle, primer, putty knife and sandpaper in single pack to simplify life for do-it-yourselfers in repair projects.

December 8, 2015

Cartons and boxes

High-quality carton speeds Santa’s rooftop arrival

The inventor of device that simulates the sound of Santa on the rooftop finds high-quality cartons in low minimum quantities to launch his fledgling holiday product.

November 30, 2015

Plastics/resins

Bottle gets the drop on fabric softener category

Ultra-concentrated fabric softener line from Unilever debuts in a droplet-shaped bottle with a vibrant full-body label that conveys the formula’s intense fragrance and freshness.

November 4, 2015

Cartons and boxes

Package brings to life tech toy possibilities

Package design firm captures the excitement of the Makey Makey computer invention kit by creating an engaging and visual interactive experience for consumers.

October 30, 2015