Container design delivers on retailer's needs

Target Stores wanted a package that stresses value but also with a softer visual profile. A rigid container for 9Lives cat food scores on both accounts in part by piggybacking a free incentive can of cat food onto the primary package, distributed by All-Pak.

Mar 31, 2006

The package is the National Association of Container Distributors’ 2006 Best of Show Award winner.

Target Stores

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In coffee, human-designed graphics came closest to the hybrid approach, particularly on clarity and trust, suggesting a stronger role for familiar category cues in more tradition-driven products.

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Black Poetry’s three sparkling coffee varieties use a shared visual structure while giving each can its own character through portraiture, color, and illustration.

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See new solutions from 2,600 exhibitors. Gain insights from 150+ free educational sessions. From automation & robotics to real-time data insights, find the tech for your company’s future at North America’s largest packaging & processing event.

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Products

Container design delivers on retailer's needs

Target Stores

Discover Leading Suppliers

The packaging innovations from PACK EXPO worth your attention.

Redefine What’s Possible in Packaging & Processing—Register Now & Save!

What Can You Package on a Vertical Form/Fill/Seal Machine?

Quality Control Masters: The Ultimate Guide to Packaging Inspection Equipment

A Look into the World of Cartoning Equipment

A Look at Feeding and Inserting Equipment on the Packaging Line

Consumers Weigh In on AI-Generated Packaging Graphics

‘Beautiful Vandalism’ Gives Sparkling Coffee a Disruptive Identity

U.S. Robotics Market for Packaging and Processing Poised to Nearly Double by 2031

End of the Line Video Series: Oregon's EPR Law, The EU's PPWR, and More On Matters of Sustainability

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