Flexibles

Brewers tap holographic effects

Two brewers are adding holographic effects to their packaging to entice consumers at retail: Miller Brewing, Milwaukee, WI, has redesigned its Magnum malt liquor to include a label with a psuedo-holographic look, and Coors Brewing Co., Golden, CO, is launching a summer promotion for Coors Light that incorporates holographic packaging.

June 30, 1998

Beverage: Page 374

Coding, Printing & Labeling

New label takes bottle from nostalgic to novel

Briar's U.S.A., the South Brunswick, NJ-based maker of old-fashioned, alternative sodas, has given its 12-oz glass bottle a contemporary makeover with a label redesign.

June 30, 1998

Beverage

Leader of the year

Sealed Air Corp. of Herndon, VA, has been named the Packaging Education Forum's 1998 Packaging Leader of the Year. "Sealed Air's recent acquisition of Cryovac certainly brought the company to our attention," said PEF president Tom Hogue in announcing the award, "but the fact is that Sealed Air has a long history of technical innovation and customer support on a global basis which already qualifies the company as a leader in our field."

June 30, 1998

Labels

Miller brews new looks for Lite

Milwaukee-based Miller Brewing has introduced what it claims is the first major packaging redesign for Miller Lite since the brand's 1975 debut. In June, Miller Lite bottles hit store shelves across the U.S.

June 30, 1998

Juice

Something for summer

Fruit Smoothie Blenders(TM), Del Monte Foods' new line of shelf-stable fruit smoothie drink concentrates, are now reaching club stores in select cities throughout the U.S.

June 30, 1998

Converting equipment

Resins for beverage

Shell Chemical's (Houston, TX) new grades of Cleartuf® PET thermoplastic resins aim to offer soft drink and mineral water bottlers outstanding physical properties.

May 31, 1998

Cartoning

Carton takes Chessters to supermarket freezers

Rhino Foods of Burlington, VT, had a nice little business going with Chessters, a frozen chocolate chip cookie ice cream sandwich named after a Chesapeake Bay retriever.

May 31, 1998

Flexible packaging

Pouched beverages pour into global markets

A stand-up, spouted pouch for an energy gel filled in the U.S. and sold in Japan, a first-of-its-kind milk pouch in Germany, and a stand-up frozen fruit pouch MAP-packed in Costa Rica illustrate the global power of the pouch.

May 31, 1998

Recycling

Is a pictogram worth a thousand words?

Several stories and news pieces in this issue would seem to herald a movement away from words and towards "pictorial symbols used as a form of writing." In an article about packaging for global markets (p.

May 31, 1998

Coding, Printing & Labeling

Clicking, polishing, adhering, deterring

From shoe polish in plastic to a "clickable" cream deodorant, innovative containers, materials and equipment took center stage at Pakex '98.

May 31, 1998

Feeding/inserting/unscrambling

Future shock

Leading packagers chart a course into the 21st century of packaging technology.

May 31, 1998

Filling/capping, liquid & viscous

Shipper strategies for a global marketplace

How do packagers handle shippers that must be suitable for markets around the world? 3M says standardize on labels, while Hewlett-Packard likes packaging postponement.

May 31, 1998

Conveying & accumulation

Hershey 'opens' up for digital motion control

Standardizing on SERCOS for digital motion control in packaging equipment permits Hershey to reduce construction, installation, start-up and maintenance costs.

May 31, 1998