"With the two India-specific brands, we are trying to redefine the premium category by extending it downwards," says company spokesperson.
India ready for vodka in a sachet?
Not sure if the language is a barrier because the article contains no photo, but Diageo, the world's largest spirits company, plans a new vodka packaging for India that involves convenient user-friendly sachets of 30 and 60 ml.
May 31, 2007
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