India ready for vodka in a sachet?

Not sure if the language is a barrier because the article contains no photo, but Diageo, the world's largest spirits company, plans a new vodka packaging for India that involves convenient user-friendly sachets of 30 and 60 ml.

May 31, 2007

"With the two India-specific brands, we are trying to redefine the premium category by extending it downwards," says company spokesperson.

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India ready for vodka in a sachet?

Are You Greenwashing?

Researched List: Engineering Services Firms

Annual Outlook Report: Automation & Robotics

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

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H2R Decision Matrix Clarifies What Is & Isn’t Deemed ‘Widely Recyclable’

V8 Energy Gives its Package Design a Refreshing Boost

Meeting Sustainability Goals Requires Collaboration

Private Label Brands Target Low-Barrier, Recyclable Films via Retailer Forum

Semi-automatic Liquid Drum Filler Increases Operator Efficiency

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