A student assignment at the Academy of Art
University created "a revitalized branding system that would reposition
Kmart as a leader in the retail world." The results were an exciting and
innovative house brand named after the parents of Kmart's founder
Sebastian Kresge. The Catherine & Sebastian line offers premium
products at a great value. "A sub-brand of Catherine & Sebastian,
C+S offers a line of premium products for babies, toddlers, and
mothers." The rice milk package the students designed cleverly
encourages repeat purchases so parents can collect all the alphabet
blocks that double as bottle lids.
Source: Thedieline.com
