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Middle East snack growth

Western-style fast foods and snacks like potato chips and cheese balls all the rage in the region, with many states setting up large snack manufacturing units.

Global players are also making their moves into what is a lucrative, growing market. According to the article, Saudi Arabia is ranked among the top 15 consumers in the world of snack foods. Combined with the UAE, it accounts for 70 per cent of snack food consumption in the region. Potato chips are the favorite snack item accounting for 50 per cent of volume and "approximately 30 per cent of the light snack food market is comprised of popcorn"
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