New Tool: ProSource
Check out our packaging and processing solutions finder, ProSource.

A-B re-embraces teardrop bottles

It's back to the future for Anheuser-Busch's new Michelob bottles debuting now.

Pw 8923 Web Ab
Anheuser-Busch Companies, Inc., St. Louis, MO, began rolling out in February and March 2007 Michelob Lager and Michelob Light in redesigned, easy-grip, teardrop-contoured bottles, based on the original package design launched in 1961.

Eduardo Pereda, director of marketing, Michelob Family, Anheuser-Busch, Inc, says, “The teardrop bottle was originally created to make the beer immediately identifiable in even a darkened bar or restaurant, and we’re going back to those roots.”

Suppliers and details regarding the glass bottles, crowns, labels, or related packaging equipment was not divulged.

In conjunction with the re-introduction of the teardrop amber glass bottles, A-B has launched 100% all-malt recipes for Michelob products. Pereda notes, “We think the tradition of the bottles and the all-malt recipes will give beer drinkers two great reasons to rediscover Michelob.”

A third reason is elegant, custom-designed bar glasses, available for use in select bar and restaurant service venues, created by A-B in partnership with Riedel Development USA (www.riedel.com).

New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
Read More
New ebook focused on cartoning equipment
Rethinking Packaging Robotics to Prioritize Flexibility
In this ebook, you’ll learn how to guard against the traps that CPGs sometimes inadvertently set for themselves when implementing robotics that lead to automation “brittleness.”
Read More
Rethinking Packaging Robotics to Prioritize Flexibility