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Starbucks toasts brand extension
Starbucks Coffee Liqueur’s glass bottle is shaped as a cocktail shaker to extend Starbucks’ brand equity to after-dinner cocktails, winning the Glass Packaging Institute’s Clear Choice Award.
Mar 31, 2006
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Machinery Basics
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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