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Starbucks toasts brand extension
Starbucks Coffee Liqueur’s glass bottle is shaped as a cocktail shaker to extend Starbucks’ brand equity to after-dinner cocktails, winning the Glass Packaging Institute’s Clear Choice Award.
Mar 31, 2006
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What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
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