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Starbucks toasts brand extension

Starbucks Coffee Liqueur’s glass bottle is shaped as a cocktail shaker to extend Starbucks’ brand equity to after-dinner cocktails, winning the Glass Packaging Institute’s Clear Choice Award.

Pw 10171 Gpi Logo

Applied ceramic labeling is used to print the “Starbucks Coffee Liqueur” wording on the bottle’s waist. Saint-Gobain Container provides the 1-liter bottles and Anchor Glass supplies the 750-mL bottles.

New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
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New ebook focused on cartoning equipment
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In this ebook, you’ll learn how to guard against the traps that CPGs sometimes inadvertently set for themselves when implementing robotics that lead to automation “brittleness.”
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