Companies in this article
Starbucks toasts brand extension
Starbucks Coffee Liqueur’s glass bottle is shaped as a cocktail shaker to extend Starbucks’ brand equity to after-dinner cocktails, winning the Glass Packaging Institute’s Clear Choice Award.
Mar 31, 2006
Recommended
Recommended
Machinery Basics
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
The AI revolution in packaging robotics is here
Robots that see variations, adjust grip pressure automatically, accept plain-English commands, and predict their own maintenance. Discover how AI is transforming packaging operations.
Read More
Downloads
