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Juiced-up graphics

In a dramatic departure from its old packaging, Snapple’s Mistic Drinks unveiled a new, more contemporary-looking bottle in the marketplace earlier this year.

Pw 17241 Mistic

The swirling glass bottle showcases Mistic’s brightly colored fruit drink and is dressed up with a label from Spear (Mason, OH). The label is printed on Spear’s proprietary GMC combination printing press. The front label is screen-printed in nine colors, a method that yields added vibrancy and opacity. The fruit unique to each flavor is printed UV-flexo in four colors.

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