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Juiced-up graphics

In a dramatic departure from its old packaging, Snapple’s Mistic Drinks unveiled a new, more contemporary-looking bottle in the marketplace earlier this year.

Pw 17241 Mistic

The swirling glass bottle showcases Mistic’s brightly colored fruit drink and is dressed up with a label from Spear (Mason, OH). The label is printed on Spear’s proprietary GMC combination printing press. The front label is screen-printed in nine colors, a method that yields added vibrancy and opacity. The fruit unique to each flavor is printed UV-flexo in four colors.

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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report