New labeling, loading method is a smash hit at Blockbuster

With capacity limitations and tight movie-title deadlines, Blockbuster Video redesigns four packaging lines and adds a fifth to its distribution center.

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While standing in line to rent a new release at a Blockbuster store, it may be difficult to imagine the complex supply chain that ultimately put that movie into your hands. Every day, thousands of movie and game titles are packaged and labeled for delivery at Blockbuster, Inc.'s distribution center in McKinney, TX. Ensuring order fulfillment accuracy just-in-time is integral to the company's success. Its 850,000-sq-ft facility there processes orders 24 hours a day, six days a week, for the more than 4,400 Blockbuster stores across the country.

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