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Great Value: Missing the mark?

Pamela Long of Little Big Brands evaluates the effectiveness of Walmart’s clean, distilled design for its Great Value line of private-label products, focusing on products that include laundry sheets, cereal, and applesauce.

Is your packaging line built for connected packaging?
RFID, QR codes, and 2D barcodes are reshaping CPG operations. See how leading brands are adapting.
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Is your packaging line built for connected packaging?
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