Kick off 2026 with a competitive edge at PACK EXPO East. Register now!
Get a jump on your 2026 goals at PACK EXPO East. Put projects in motion, accelerate timelines and solve challenges—all in one trip to Philadelphia.

OFF THE SHELF - P&G pack has squeeze & sniff feature

Anne Marie Mohan describes Downy Unstopables, an in-wash scent booster packaged in a fun PET bottle that lets the consumer squeeze and sniff the scent while in the store aisle.

Anne Marie Mohan
Jan 23, 2012
Companies in this video
Johnson & Johnson
Annual Outlook Report: Workforce
Recommended
Annual Outlook Report: Workforce
Our List of Cobot Palletizing Solutions
Recommended
Our List of Cobot Palletizing Solutions
Annual Outlook Report: Sustainability
Recommended
Annual Outlook Report: Sustainability
Related Stories
Injection-molded polypropylene for a range of premium stews.
Containers
Injection-molded PP for premium stews
Roche Bosch
Feeding/inserting/unscrambling
Roche finds flexibility in secondary packaging of pharmaceuticals
Pw 216357 Thumbnail 2 Fda15a96 V1
Coding, Printing & Labeling
Save money vs. labels & pre-print
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Sponsor Content
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Machinery Basics
View More »
Pt 31 Thumbnail
Conveying & accumulation
Get a Quick Overview of Conveyors
Maxresdefault 681514d36ad34
Form/fill/seal - horizontal
How Do Horizontal Form/Fill/Seal Machines Work?
Liquid Filling Equipment Package This Pmmi
Filling/capping, liquid & viscous
A Video Overview of Liquid Filling Machines
Vffs Bagging Equipment
Form/fill/seal - vertical
What Can You Package on a Vertical Form/Fill/Seal Machine?
View More »
Top Stories
Four of the five new packaging cells are dedicated to the 8.5-oz carton while one cell can do either 40-oz or 8.5-oz cartons.
Bagging & Pouching
Jiffy Mix Modernizes Packaging With Flexible, Compact Cells
Chelsea Milling Co. found a way to replace 18 filling lines with brand new equipment with no interruption in meeting consumer demand and without laying off any of its valued employees.
Pmmi Foundation
PMMI News
PMMI Foundation Awards More Than $160,000 in 2025 Scholarships to Emerging Leaders in Packaging & Processing
Said panelist Stu Shepherd during the webinar, “The ability to get started in automation is easier now than it’s ever been before. The ease of use and all this is such that you really don’t have to have PhDs and scholars of other types on your staff to operate these systems. The systems will run. You just have to get out there and deploy.”
Robotics
Automation Aligns Around Standards, AI, and Real-World Use
Through the Line: Packaging and Processing
Package Design
Through the Line Podcast: Top Episodes of 2025, #3: Tropicana Weathers Blowback from Package Redesign
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Sponsor Content
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Products
Image Processing20251211 8 1kwje8
CO2 Laser Coder for Beverages
Domino Printing Sciences' Dx1060i enables manufacturers to code larger, more complex designs clearly and quickly on plastics, glass, and other challenging beverage substrates.
Hand Pack Stations … the Human Sustainability Factor
Rigid Container Weigh Filling System
More Products
In Print
Packaging World Packaging World Resource Guide 2026
Packaging World Resource Guide 2026
Packaging World Nov/Dec 2025
Nov/Dec 2025
Packaging World October 2025
October 2025
Packaging World PELV Showcase 2025
PELV Showcase 2025
SubscribeArchives
Downloads
View More »
Pmg Prs25 Recap
Sustainable Packaging
Packaging Recycling Summit 2025: A Pivotal Moment in Circularity
Enticement Images 1080x1080 Pw Ai Packaging Ebook 2025
Robotics
How AI is Making Packaging Robots Smarter and More Adaptable
1136 Pw Humanoid Robots
Trends
Humanoid Robots in Packaging and Processing: 2025 Status Report
Enticement Images Imu 300x250 Pw Coveying Feeding Ebook 2025
Feeding/inserting/unscrambling
Conveying, Feeding & Inserting e-book
View More »