OFF THE SHELF - P&G pack has squeeze & sniff feature

Anne Marie Mohan describes Downy Unstopables, an in-wash scent booster packaged in a fun PET bottle that lets the consumer squeeze and sniff the scent while in the store aisle.

Anne Marie Mohan
Jan 23, 2012
Companies in this video
Johnson & Johnson
Are You Greenwashing?
Recommended
Are You Greenwashing?
List: Digitalization Companies From PACK EXPO
Recommended
List: Digitalization Companies From PACK EXPO
Annual Outlook Report: Sustainability
Recommended
Annual Outlook Report: Sustainability
Related Stories
Injection-molded polypropylene for a range of premium stews.
Containers
Injection-molded PP for premium stews
Roche Bosch
Feeding/inserting/unscrambling
Roche finds flexibility in secondary packaging of pharmaceuticals
Pw 216357 Thumbnail 2 Fda15a96 V1
Coding, Printing & Labeling
Save money vs. labels & pre-print
Engineered Liquid Mixing Systems Increase Process Yield
Sponsor Content
Engineered Liquid Mixing Systems Increase Process Yield
Machinery Basics
View More »
Liquid Filling Equipment Package This Pmmi
Filling/capping, liquid & viscous
A Video Overview of Liquid Filling Machines
Vffs Bagging Equipment
Form/fill/seal - vertical
What Can You Package on a Vertical Form/Fill/Seal Machine?
Maxresdefault 668e86188ccec
Cartoning
A Look into the World of Cartoning Equipment
Maxresdefault 6672ebcaa10c1
Feeding/inserting/unscrambling
A Look at Feeding and Inserting Equipment on the Packaging Line
View More »
Top Stories
Unlike food packaging or products requiring oxygen or moisture barriers, some applications don’t need the complex multi-layer laminations that make many films difficult or impossible to recycle.
Recycling
Private Label Brands Target Low-Barrier, Recyclable Films via Retailer Forum
Major retailers including Amazon, Walmart, CVS, and Target are uniting through the Sustainable Packaging Coalition to accelerate development of recyclable, low-barrier flexible films that can meet circularity goals without disrupting existing lines.
Fernway’s Paxiom dual-head labeler applies regulatory and branding labels to opposite sides of premium cartons at up to 40 per minute.
Labeling
Fernway Cannabis Scales Automated Labeling Across State Lines
Axe Fine Fragrance aluminum aerosol can from Trivium Packaging features a proprietary lightweight alloy and precision metal printing that align technical engineering with scent-inspired design.
Package Design
Lightweight Alloy Lifts Design and Sustainability in Axe Aerosol Can
Born Simple’s Terriyaki Chicken Bowl is packaged in a six-layer Tetra Pak retortable carton: four polypropylene layers, one aluminum barrier, and paperboard making up nearly 70% of the structure.
Cartoning
Born Simple Turns to Retortable Cartons for Shelf-Stable “Better Bowls”
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Sponsor Content
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Conveyor setup secrets from top CPG manufacturers
7 proven steps to eliminate downtime and boost packaging line efficiency. Free expert playbook reveals maintenance, sequencing, and handling strategies.
Read More
Conveyor setup secrets from top CPG manufacturers
Products
The ProSys Fill RS8 Airless Pump Filler
Airless Pump Filler
The ProSys Fill RS8 operates at speeds up to 35 pumps per minute while supporting features like air release, overcap placement, and clean room installations.
Accumulation Table
Sealing Solution for PP and Aluminum Lids
More Products
In Print
Packaging World October 2025
October 2025
Packaging World PELV Showcase 2025
PELV Showcase 2025
Packaging World September 2025
September 2025
Packaging World July/Aug 2025
July/Aug 2025
SubscribeArchives
Downloads
View More »
Enticement Images Imu 300x250 Pw Coveying Feeding Ebook 2025
Feeding/inserting/unscrambling
Conveying, Feeding & Inserting e-book
1133 Pw Cartoning
Cartoning
Researched List: Fast Changeover Cartoning Equipment
Pmg Power Processing
Trends
Researched List: Powder Processing and Packaging Suppliers
Enticement Images 1080x1080 Pw Filling Capping Ebook 2025
Filling, Capping & Closing
Master Filling & Capping Equipment Selection
View More »