Ketchup is dressed for differentiation
As this grower and wholesaler launched its very first product for sale through retail channels, management opted for a full-body shrink-sleeve label so that its plastic bottle would stand out from a sea of red.
Jul 21, 2014
Recommended
Recommended
Recommended
Machinery Basics
Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
