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Ketchup is dressed for differentiation

As this grower and wholesaler launched its very first product for sale through retail channels, management opted for a full-body shrink-sleeve label so that its plastic bottle would stand out from a sea of red.

Pw 69383 Traina Ketchup 00
Retail multipack suppliers, all in one place
25+ vetted systems for cups, tubs, and bottles — shrink, paperboard, banding, clip, and more. Free download.
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Retail multipack suppliers, all in one place
Co-packers: the competitive gap is widening
Brands want more than low bids. See what automation, services, and sustainability mean for CM/CPs in 2026.
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Co-packers: the competitive gap is widening