Ketchup is dressed for differentiation

As this grower and wholesaler launched its very first product for sale through retail channels, management opted for a full-body shrink-sleeve label so that its plastic bottle would stand out from a sea of red.

Jul 21, 2014

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Lightweighting continues to drive measurable progress in packaging reduction. Coca-Cola’s redesigned bottles, shown here across several brands, lower PET weight from 21 g to 18.5 g for key sizes, a 12% reduction expected to cut PET use by 3 megatons by 2025.

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Instead of shrink film, the bottles are held together using strategically placed adhesive dots, paired with a recyclable cardboard handle for carrying.

Coca-Cola, Patrón, and Mondi Design Packaging with Reduced Materials

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Products

Ketchup is dressed for differentiation

Annual Outlook Report: Sustainability

Are You Greenwashing?

Our List of Cobot Palletizing Solutions

How Do Horizontal Form/Fill/Seal Machines Work?

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

A Look into the World of Cartoning Equipment

Through the Line Podcast: Nextloopp is Solving America's Polypropylene Recycling Puzzle

CPGs Reduce Packaging Weight by 5 MMt Since 2019, Report Finds

Coca-Cola, Patrón, and Mondi Design Packaging with Reduced Materials

Column: With Recycling at an Inflection Point, CPGs to Shape What Comes Next

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