New paper wine bottle: eco-conscious and retro-chic

California winery Truett-Hurst has introduced the first paper wine bottle in the U.S., comprising a molded pulp shell in the shape of a wine bottle, with a film liner inside. Lightweight and recyclable, the package offers a number of sustainability benefits, while its retro-cool graphics convey the lighthearted nature of the new PaperBoy brand.