
ColorForward’s color predictions are based on intensive research of the most influential societal trends around the world, researched by the members of the ColorWorks global network. Experts from the world’s major trend-watching organizations, and color experts from industries as diverse as architecture, textiles, housewares, automotive, and fashion are actively contributing to the process by sharing their views and thoughts.
2014’s color palette is based on four societal trends/themes expected to have a key impact in the near future. Keeping it Real; Re-use-full; There to Share; and Vamos Jogar Bola--an invitation to come together and unite to solve global problems.