Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

New Anti-Counterfeiting Packaging Report Highlights Holography

Latest intelligence predicts the global market for anti-counterfeiting packaging will reach almost US$ 250 bn by 2026.

Holograms are an effective tool against counterfeiters and fraudsters.
Holograms are an effective tool against counterfeiters and fraudsters.

This content was written and submitted by the supplier. It has only been modified to comply with this publication’s space and style.

A new report signals ‘strong growth potential’ for packaging holography technologies, says an international trade body.

The International Hologram Manufacturers Association (IHMA) was commenting on the latest intelligence published by Research and Data, which predicts theglobal market for anti-counterfeiting packaging will reach almost US$ 248.90 bn by 2026.

Growth in packaging anti-counterfeiting devices appears both ‘strong and lucrative’, says the IHMA on the back of a report that predicts the anti-counterfeiting packaging sector in Asia Pacific region will experience a compound annual growth rate of 10%, owing to the developing market in China and India.

This is primarily due to the rise in healthcare concerns, higher adoption rates of anti-counterfeit technologies, and growing awareness about tracking and tracing technologies.

Welcoming the report, the IHMA says that, while counterfeiting continues to be attractive, it wants to see more pressure applied to the packaging sector to help fend off the wave of fake products continuing to flood onto global markets.

Security devices on packaged goods can ensure quality and check the distribution and smuggling of illicit products, while items not displaying security holograms can be seized and destroyed.

IHMA Chair Paul Dunn says that despite successes, those people in the packaging sector involved in the war on counterfeiting cannot afford to rest on their laurels, adding:

“The report highlights holograms as an effective weapon in the battle to thwart counterfeiters and fraudsters. Those involved in the supply chain will always be reassured by the presence of holograms on products and recognise the benefits they provide.”

The use of authentication systems, as advocated by the ISO12931 standard, enables examiners to verify the authenticity of a legitimate product, differentiating it from fake products coming from counterfeiting hot spots in Asia and eastern Europe.

Even those that carry a ‘fake’ authentication feature can be distinguished from the genuine item if that item carries a carefully thought-out authentication system.

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!