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B&R opens subsidiary in Yokohama, Japan; office in Manchester, England

Leading provider of automation technology B&R has opened its 24th wholly owned subsidiary – B&R Japan, headquartered in Yokohama and led by Masashi Ono.

"Japan is one of the toughest markets in the world, but we're ready," says Ono. "We're confident that Japanese customers will enjoy working with us, and we look forward to showing them all the exciting things that our innovative portfolio and automation expertise can do for their business."

One of B&R's strengths is its strong local presence; B&R Japan starts with a full team of sales, application, and support engineers to care for Japanese customers at their locations and in their own language. B&R has a 30-year record of continuous growth and demonstrated dedication to innovation.

"With the strength of open technology and international standards as well as a network of subsidiaries and partners in over 70 countries, B&R is a solid partner for Japanese companies looking to compete with the top players on a global scale," says Ono.

In response to increasing levels of business in the North of England and Scotland, B&R has also announced the opening of a new office in Manchester. Managed by area sales manager Andrew Norcliffe, the new B&R UK Northern office employs 3 application engineers, including a dedicated B&R technology trainer. Plans are already in the works to expand the team.

"The highest levels of customer and application support are integral to our business model," said Norcliffe. "This factor, along with the growth in our business, has meant that the opening of a new office in the North of England was essential."

B&R's northern office serves customers in a wide range of fields such as renewable energy and the chemical industry, as well as in more established markets such as food and beverage, packaging and plastics. It is B&R's 3rd office in the UK, the others being headquarters in Peterborough and another office in Bristol.

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