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Anthem appoints Microsoft exec as new senior strategy director

Anthem Worldwide, San Francisco, a Schawk Strategic Design Company, has appointed Rob Osler senior strategy director.

Osler’s background includes 10 years’ experience in brand strategy and brand development leadership positions for world-class agencies that include Landor Associates, Fitch, and Wongdoody. At Wongdoody, Osler established, led, and developed the agency’s strategy consulting practice. Most recently director, brand strategy for Microsoft Corp., Osler’s primary responsibility was the governance of the Microsoft master brand.

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