HomeSupplier news: Appointments, promotionsWestvaco Corp. (New York, NY): James F. Jordan, vp.May 31st, 1998Package DesignGoodPop’s Mission: Pledge Good. Do Good. Feel Good.This good-for-you frozen treat company has refreshed its packaging with a new look that calls attention to its mission to create social and environmental good.E-commerceShipper Plays a Starring Role In Progressive Unboxing ExperienceA corrugated shipper’s primary job in e-comm is to get its contents to a consumer’s doorstep intact. But this one is able to do so with a bit of theater and flair.COVID-19Packaging World on Marketplace: How COVID-19 Might Change Packaging for GoodPackaging World Editor Matt Reynolds talked packaging with Marketplace’s Kai Ryssdal earlier this week. Here’s how that interview unfolded…Package Design5 Emerging Trends in E-commerce Package DesignThe rise in e-commerce in 2020 forced brands to rethink their package design to connect with consumers outside the retail environment. Here are five design trends that resulted and advice on how to select the style that’s best for your brand.Materials & containersCleverFoodies Leverages Injection-Molded PackageSustainabilityFour Packaging-Related Bills Making Their Way Through CongressRecent bills introduced at the federal level related to packaging end-of-life management could signal a national approach to future packaging legislation.Take5Trend Toward Paperboard Can Handles Leaps From Craft Brew to Major Food/Bev MultipacksWhat started as a craft brew trend toward paperboard replacing its plastic can handle multipacks is now being seen in brands like Coca-Cola and Heinz UK. Watch this 'Take Five with Packaging World' video to learn more.HomeSmudge-Proof Cannabis Batch Labels Offer Colorful ComplianceHigh Desert Pure employs on-demand printing for up-to-the-minute compliance and traceability information for its nearly 30 SKUs.Package Design5 Benefits of Virtual Focus Group TestingNecessitated by the pandemic, virtual consumer focus-group testing offers benefits such as reduced costs, more authentic outcomes, and a wider pool of subjects from which to draw.HomeLeading Food Companies to Receive Sustainability Excellence in Manufacturing Awards at PACK EXPO Las VegasProFood World is set to honor Conagra Brands, Smithfield Foods, B&G Foods, Liffey Meats, and Graphic Packaging International for outstanding sustainability achievements.Package DesignPeople with Limb, Vision Disabilities Gain Access with Inclusive Deodorant Pack DesignA revolutionary deodorant pack prototype from Unilever’s Degree brand, now in beta-testing in certain communities of people with disabilities, makes the deodorant application process much more accessible.SponsoredRecycle Ready Pouches: How to be Sustainable and EfficientThe Ares 400-SUP runs recycle ready PE, laminated films and bio-films with ease and low scrap rates. It's compact, efficient, easy-to-operate and quick changeover design is perfect for recycle ready pouches.Package DesignOld-School Prototyping Speeds Modern Packaging Design WorkflowA five-step packaging prototype design process based on ‘old-fashioned’ tools from Dr. R. Andrew Hurley helps students reap the benefits of both physical and digital tools.BeveragePasote Tequila Celebrates Cinco de Mayo with New Premium PackagingFrom our companion website in Latin America, Mundo PMMI, 3 Badge Beverage Corporation has renewed the bottle and label for one of its most renowned products, Pasote Tequila, in conjunction with this traditional holiday.E-commerceThe Logistics of Pivoting from B2B to B2CThe pandemic has brought swift surges to e-commerce and D2C sales. How can a traditionally B2B company quickly pivot to the B2C market during these times?SustainabilitySpecialty Personal Care Brands Embrace AluminumBath and hygiene brands that target sustainability-minded consumers—ones who are less sensitive to price and more concerned about doing good—are landing on aluminum as an ‘infinitely’ recyclable plastic alternative.Take5Innovations in Sustainable Packaging for Confectionery & Ice CreamNestlé, Unilever, and Mars Wrigley pioneer technologies—such as advanced recycling, recycled-content plastic, reusable packaging, and a switch from plastic to paper—to reduce their use of virgin plastic materials. This Take Five video has the full story.Package DesignMen’s Grooming Brand L’Atelier Shelter Breaks Category NormsPackaging for L’Atelier Shelter men’s grooming products uses a simple, dark design to convey mystery and creativity; refill packs enhance sustainability.Materials & containersAluminum Bottles, Aromatherapy Scents Elevate the Hand Wash CategoryWanting to keep the planet both pretty and healthy, premium, vegan-friendly brand Raw Sugar introduces a new aromatherapeutic hand wash line in a 100% recyclable aluminum bottle.Primary packagingSpicing up the Packaging of Sauces Having Varied ViscositiesWhen demand outstrips food packaging capacity, new equipment is the best solution. But when product viscosities vary and flavors are superb, not just any machinery will do.
