CVS pharmacist starts own line of truly natural products

After customers complained about the allergic reactions they had to many skin-care products, a CVS pharmacist developed her own line of products, SkinFree, to fill the "natural" niche.

Developing the products in her home, most of the products are produced and packaged elsewhere. The line of allergen-free skin-care products were first sold in 65 CVS stores in Virginia and North Carolina. The regional success may push the "mom & pop" (minus the "pop") organization nationwide later this year.
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics