Procter & Gamble shares strategies for winning over consumers
P&G's Group Purchasing Manager discusses their "Consumer-Driven Supply Network," strategy and how they maximize value from contract packagers. The goal is to win customers at the point of brand selection and each time the product is used. David Elliott presents at CP 07: Succeeding with Contract Packaging. REGISTER NOW!!! >>
Aug 22, 2007
Sponsor Content
Machinery Basics
Co-packers: the competitive gap is widening
Brands want more than low bids. See what automation, services, and sustainability mean for CM/CPs in 2026.
Read More
Is your packaging line built for connected packaging?
RFID, QR codes, and 2D barcodes are reshaping CPG operations. See how leading brands are adapting.
Read More
Products
Downloads
